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Watch the products in action during this excerpt from a Big Interview with the WSJ and see the full interview with Mr. Blake here on WSJ.com.

The product everyone is talking about has officially arrived in Canada at The Home Depot - Rust-Oleum® NeverWet. This remarkable new superhydrophobic coating protects all kinds of surfaces, repelling rain, mud, ice and other water-based liquids in dramatic fashion. You've never seen water behave this way before! 

When Rust-Oleum asked us to play around with their latest product, which has “superhydrophobic” qualities, we said, “Play?! Superhydro-what? Yes!” We love to mess around with new materials at Made + Remade. So we chose five willing and excited bloggers, all with different skills, interests and ideas, to execute projects using Rust-Oleum NeverWet. 

WCIU You & Me This Morning A coating that is claimed to prevent items from getting wet, NeverWet is tested to determine whether this so-called miracle product really is all it’s cracked up to be.

We've had a quite a bit of fun covering anything we could get our hands on with water-repelling magic, but the folks over at Adafruit took it a step further and risked a little electrocution. But the result—submersible circuit boards—is definitely cool enough to be worth the trouble. 

You spill red wine all over the couch, but it doesn't seep into the fabric  or leave a stain -- instead it just drips right off. You step in a puddle of water with boots and the water just repels off. A phone, after being dipped in water, doesn't shut off -- beads of liquid roll o the ground.  Watch the Neverwet waterproof spray in action.

Even Conan O'Brien is talking it up about Neverwet...

Earlier this year, we wrote about an amazing demonstration of a water-repelling substance that kept any surface it was applied to clean and dry. Now, a similar concept is being brought to some local hardware stores under a popular paint and coatings brand.

Time Tech Innovation - If you watch one video today, watch the above video. You won’t be sorry. 

Messy people and mothers of toddlers are in luck. Rust-Oleum has released a liquid-repelling treatment that promises to protect surfaces from water, mud and any other wet stuff one should avoid like the plague when wearing white clothing.