News & Videos

Larger, industrial sized versions are now available!

A stunning new infomercial is going viral, showing a water repellant that can fend off the likes of mustard, chocolate syrup and soda. TODAY’s Matt Lauer dares to use his own suit to test out the product.

Whether developed in a garage or in the lab of a multinational corporation, these are the year's most innovative and transformative products, and the winners of Popular Mechanics' 2013 Breakthrough Awards.

NeverWet is a liquid repelling treatment only sold at Home Depot. CNBC's Amanda Drury speaks with Ed Voorhees, Rust-Oleum North America, and Ronald Rice, RPM International president and CEO, about how it works, and the demand for the product.

Artist Nathan Sharratt has used Rust-Oleum's NeverWet to create a delightful sidewalk rain drawing, that's only be seen when it rains, with which he won the “Innovative NeverWet use” contest sponsored by Home Depot.

Does Neverwet work? I test Rust-Oleum Neverwet on motorcycle apparel to see if it’s of any use to motorcyclists.

MEMPHIS, TN - (WMC-TV) - ANDY, WILL IT WORK? Rust-Oleum's Never Wet = WISE BUY!  We made a mess out of a bunch of stuff to test Rust-Oleum's Never Wet.

The promotional video for NeverWet shows chocolate sauce, ketchup and a soft drink sliding off a treated T-shirt. Consumer reporter Lynda Steele decided to put the Rust-Oleum product to the test.

Watch the products in action during this excerpt from a Big Interview with the WSJ and see the full interview with Mr. Blake here on WSJ.com.

The product everyone is talking about has arrived in Canada at The Home Depot - Rust-Oleum NeverWet. This remarkable superhydrophobic coating protects all kinds of surfaces, repelling rain, mud, ice and other water-based liquids in dramatic fashion.