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Even Conan O'Brien is talking it up about Neverwet...

Earlier this year, we wrote about an amazing demonstration of a water-repelling substance that kept any surface it was applied to clean and dry. Now, a similar concept is being brought to some local hardware stores under a popular paint and coatings brand.

Time Tech Innovation - If you watch one video today, watch the above video. You won’t be sorry. 

Messy people and mothers of toddlers are in luck. Rust-Oleum has released a liquid-repelling treatment that promises to protect surfaces from water, mud and any other wet stuff one should avoid like the plague when wearing white clothing. 

NeverWet is a new hydrophobic spray that promises to make all your stuff liquid-proof, i.e. they will never get wet.

Prone to spilling food or drink on your clothes? A spray on product is about to go on sale in the US that can protect your clothes from all types of liquids.

It's definitely weird to watch the NeverWet chemists pump chocolate syrup onto a pair of white canvas shoes and to see the syrup roll off in ribbons. Or how about when the researchers dunk an iPhone into a beaker of water and then pull out the phone and use it?

Waterproof and water-resistant products have nothing on NeverWet. The superhydrophobic coating, now available in stores, repels liquids like you've never seen before.

Prone to spilling on yourself? A new spray-on substance called NeverWet may just be for you. The industrial liquid repellant is a few years old, but a consumer version hits shelves this week.

Rust-Oleum NeverWet, available at Home Depot, is a superhydrophobic spray-on coating that repels water, mud, ice and other liquids.