Introducing NeverWet Industrial DWR Fabric

Introducing NeverWet Industrial DWR Fabric August 8, 2014

Rust-Oleum® NeverWet™ Fabric DWR is a one-step, superhydrophobic, durable water-repelling treatment that has been designed to keep items dry longer. This crystal clear formula allows fabrics to breathe, while dramatically repelling water from the surface. NeverWet Fabric DWR preserves items against damaging moisture without changing the look or feel of the fabric.

In Seattle, Rain Helps Promote Upcoming Bumbershoot Festival (w/NeverWet)

August 4, 2014

Publicis Seattle's production team is using a two-part spray paint system -- called NeverWet -- that is virtually invisible when dry, and comes to the surface when touched by rain. The NeverWet product is a spray-on, clear coat that when painted on pavement seals the area underneath the paint. When the pavement around the application becomes wet, it makes the message pop out and become visible.

In the War Against Wet, A New Weapon

In the War Against Wet, A New Weapon July 31, 2014

A new line from Rust-Oleum repels water, mud, ice and other liquids from a variety of surfaces. We put one member of this product family to the test. Read on to find out what happened.

NeverWet's New Liquid Repellents

NeverWet's New Liquid Repellents July 11, 2014

The "Street Signs" crew tests out NeverWet's new products, with Ronald Rice, RPM International president & COO, and Ed Voorhees, Rust-Oleum North America President. One product is for boot and shoe, one for fabric and one for auto upholstery.

Rust-Oleum NeverWet in South Korea

March 11, 2014

Rust-Oleum NeverWet is now available in South Korea via TNF, Inc. Visit

Rust-Oleum NeverWet - Industrial Sized

Rust-Oleum NeverWet - Industrial Sized October 30, 2013

Larger, industrial sized versions are now available!

Today Show - Matt Lauer Tries NeverWet

Today Show - Matt Lauer Tries NeverWet October 16, 2013

A stunning new infomercial is going viral, showing a water repellant that can fend off the likes of mustard, chocolate syrup and soda. TODAY’s Matt Lauer dares to use his own suit to test out the product.

The 10 Breakthrough Products of 2013

The 10 Breakthrough Products of 2013 October 15, 2013

Whether developed in a garage or in the lab of a multinational corporation, these are the year's most innovative and transformative products, and the winners of Popular Mechanics' 2013 Breakthrough Awards.

Street Signs - Next Big Thing: NeverWet

Street Signs - Next Big Thing: NeverWet October 15, 2013

NeverWet is a liquid repelling treatment currently only sold at Home Depot. CNBC's Amanda Drury speaks with Ed Voorhees, Rust-Oleum North America, and Ronald Rice, RPM International president and CEO, about how it works, and the demand for the product.

Awesome NeverWet Sidewalk Art

Awesome NeverWet Sidewalk Art September 30, 2013

If you haven’t heard tales of wonder about Rust-Oleum NeverWet yet, it’s a spray-on coating that repels liquids and can be applied to nearly any surface, and apparently it really works. So now artist Nathan Sharratt has used it to create a delightful sidewalk rain drawing, that can only be seen when the sidewalk has been rained on, with which he won the “Innovative NeverWet use” contest sponsored by Home Depot.