NEWS & VIDEOS

NeverWet, which had its own viral video demonstration in 2012 by Lancaster Online garnering millions of views, begins selling its superhydrophobic spray system under the Rust-Oleum brand at Home Depot stores nationwide.

Time Tech Innovation - If you watch one video today, watch the above video. You won’t be sorry. 

We've had fun covering anything we could find with NeverWet, but the folks over at Adafruit took it a step further and risked a little electrocution. The result—submersible circuit boards—is definitely cool enough for the trouble.

NeverWet is a liquid repelling treatment only sold at Home Depot. CNBC's Amanda Drury speaks with Ed Voorhees, Rust-Oleum North America, and Ronald Rice, RPM International president and CEO, about how it works, and the demand for the product.

The product everyone is talking about has arrived in Canada at The Home Depot - Rust-Oleum NeverWet. This remarkable superhydrophobic coating protects all kinds of surfaces, repelling rain, mud, ice and other water-based liquids in dramatic fashion.

Watch the products in action during this excerpt from a Big Interview with the WSJ and see the full interview with Mr. Blake here on WSJ.com.

The promotional video for NeverWet shows chocolate sauce, ketchup and a soft drink sliding off a treated T-shirt. Consumer reporter Lynda Steele decided to put the Rust-Oleum product to the test.

MEMPHIS, TN - (WMC-TV) - ANDY, WILL IT WORK? Rust-Oleum's Never Wet = WISE BUY!  We made a mess out of a bunch of stuff to test Rust-Oleum's Never Wet.

Artist Nathan Sharratt has used Rust-Oleum's NeverWet to create a delightful sidewalk rain drawing, that's only be seen when it rains, with which he won the “Innovative NeverWet use” contest sponsored by Home Depot.

Messy people and mothers of toddlers are in luck. Rust-Oleum released a liquid-repelling treatment that promises to protect surfaces from water, mud and any other wet stuff one should avoid when wearing white clothing.