News & Videos

  NeverWet 1K Clear is an industrial hydrophobic coating and it is solvent, scratch, graffiti and UV resistant.   

Tesla recommends using a Rust-Oleum NeverWet spray coat on the front fascia to help prevent ice buildup.

After years of development, NeverWet, with the help of their manufacturing partners, Rust-Oleum, developed and commercialized a PFC-free Durable Water Repellent (DWR) formula that repels water, mud, food stains, and other liquids, all while maintaining the texture and breathability of the fabric.

NeverWet is designed to protect against water on a variety of fabrics, while leaving the fabric visibly unchanged, soft to the touch, and breathable. There are four fabric formulas in our NeverWet product line, each specifically designed for different purposes and styles of fabric.  

The Northwest’s favorite materials and componentry show was back for another great event, August 15-16, 2018 at the Oregon Convention Center. Nearly 2,000 people walked the show floor, finding inspiration and making sales and connections with 300 vendors from around the world in the footwear and apparel industries.

Waterproof hunting pants are an absolute necessity if you’re the type of hunter who chases game through any and all weather conditions. Keeping dry is pivotal to the success of any hunt where wetness is a factor.

A rainy day can ruin your plans, your outfit, and your mood, but with a great umbrella in your hands, rain need not put a damper on the day. The Totes Compact NeverWet Umbrella is one of the top picks!

Genesco’s Dockers Footwear announced a partnership with Rust-Oleum for a new “NeverWet” footwear treatment on select shoes in its line. NeverWet's superhydrophobic treatment dramatically repels water, oil, grease, mud, ice and other liquids.

Stay Dry or Stay Quiet? When it comes to any apparel’s ability to keep hunters dry, the distinction between “water resistant” and “waterproof” is a tricky one.

NeverWet was named as Innovative New Product at IFAI Expo 2017. The Advanced Textiles section of the IFAI Expo show floor was the gathering point for industry participants engaging in discussions, listening to presentations, and getting a look at the newest products and technologies.