Category: NeverWet technology

Adapt or Die. How Athletic Shoe Companies are Pivoting in 2022

Prior to March, 2020, the athletic shoe industry enjoyed a long period of sustained growth. A stable world economy – coupled with low inflation rates – allowed most manufacturers to bring more products to market, satisfying the needs of both consumers and stakeholders. That all changed during the Covid-19 global pandemic.

Covid’s impacts on the marketplace came in waves that echoed infection rates. Few corporations remained unscathed, and only nimble businesses remained afloat. As COVID stretches into its third year and national and international industries struggle to ride the tide of economic challenges, the athletic shoe industry continues to adapt to an ever-changing marketplace.

In January of 2022, NeverWet launched a study designed to explore business concerns specific to the athletic shoe industry. Researchers surveyed thousands of professionals within the athletic shoe industry, eager to learn how companies had been impacted by challenges, including: supply chain disruptions, shipping costs and delays, and new product development. How are athletic shoe companies adapting in 2022? Continue reading

The 2022 NeverWet State of the Industry Report

No matter your industry, the past few years have been challenging. In addition to unfathomable human loss, COVID brought with it layoffs, supply scarcities, and business closures. Even during times of COVID ebb, international tensions remain elevated.

Other than healthcare and cleaning supplies, few industries remained untouched by the pandemic and consequential world events. The athletic shoe industry, like countless others, certainly experienced its knocks.

In 2022, NeverWet launched a study designed to explore business concerns specific to the athletic shoe industry. Researchers surveyed thousands of professionals within the athletic shoe industry, with a key goal being taking a temperature reading on key economic factors. Researchers hoped to learn how much concern remained about COVID, inflation, international tensions, etc. At this point, what does – and does not – concern athletic shoe manufacturers? Continue reading

outdoor chaise lounges

A Chaise Lounge Cover Can Prolong the Life of Your Outdoor Sofa

A chaise lounge provides instant relaxation, enabling you to partially recline while reading. All the better when your chaise lounge is outdoors, and the weather is pleasant. As with all outdoor furniture, however, its battle with inclement weather and even the UV rays of the sun will shorten its lifespan.

A quality chaise lounge cover can prolong the life of your outdoor sofa and, therefore, help you save money in the long run. Continue reading

What Does Water Repellent Mean? (Images Capture NeverWet in Action)

What does water repellent mean on a product labeled as such? It means it is hydrophobic and can repel water upon surface contact. Water-repellent products tend to be more durable in moist conditions or when used in humid environments.

Products likely to be used outdoors, such as the popular BEARPAW brand of boots, ScentLok hunting attire, and Totes umbrellas greatly benefit from NeverWet technology.

NeverWet water-repellent technology is superhydrophobic, which means it repels water and is also stain and light oil resistant. When treated with NeverWet, material or fabrics that typically might not hold up well in harsh environments become more durable. It’s what helps make suede boots wearable in snow and how to protect a patio umbrella so that it lasts longer.

Check out these images of NeverWet water repellency at work: Continue reading

waterproof grill cover

What Size Grill Cover Do I Need? Know What Size and Type

Your grill has an important role at your house. Combined with your expert grilling, it’s able to gather friends and family ready to feast on BBQ, grilled vegetables, or a sirloin steak. So when nasty weather comes around and winter forecasts include snow and sleet, you want to protect it.

There are so many options on the market, you’re probably asking yourself, “What size grill cover do I need?”  You’ll not only need to know the right size for your grill, but you’ll want to get the right type. Continue reading

suede boots in snow

Can I Wear Suede Boots In Snow?

Your Bearpaw Konnie Hickory boots look adorable and offer you the comfort of slippers while being socially acceptable in the workplace. But can you wear those suede boots in the snow? Yes! If your suede boots have a water-repelling protective spray over them, your feet will remain warm and snug throughout the year.

Bearpaw partners with NeverWet, creators of the superhydrophobic, crystal clear spray that keeps water and dirt off fabrics and other surfaces. Continue reading

car floor mat

How To Protect Car Floor Mats

Floor liners or car floor mats protect your vehicle from dirt, stones, spills, and leaks that might otherwise deteriorate your auto floor.

If you have a family who enjoys the outdoors or transport young athletes to their sporting events, you’ll want to know how to protect carpeted car floor mats, so they last longer and still look new even after a lot of use.

NeverWet Carpet Protector with superhydrophobic technology can provide a stain-repelling shield on your auto mats so they appear like new for years. Read on to learn how this technology can protect the floor mats in your car. Continue reading