Scentlok announced the arrival of its newest line of Full Season Taktix men’s and women’s hunting apparel ahead of hunting season.

The clothing, geared towards whitetail deer hunting, utilizes ScentLok’s proprietary Carbon Alloy technology. This tech combines activated carbon with zeolite and treated carbon in order to trap a greater volume of odors while also targeting specific odors. When used alongside the company’s Seven Steps to Success, Scentlok says “the vast majority of a hunter’s metabolic and bacterial human odor is absorbed, along with much of the ambient odors they pick up along the way.”

The Full Season Taktix line gets its name from its ability to handle inclement weather throughout the full hunting season. The NeverWet superhydrophobic treatment sheds rain, allowing wearers to remain in the hunting stand longer in wet weather. Sleeves and pants are articulated while underarm, shoulder and crotch areas offer gusseting to allow hunters to move without restrictions. Sleeves also extend to cover the back of the wrists during colder temperatures.

The Full Season Taktix Jacket supplies five pockets, including two zippered waist pockets, two lower side pockets with hidden snaps for extra storage and a concealed carry chest pocket for gun carry. The Taktix Pant boasts eight pockets including quick access side pockets and two large cargos.

The jacket and pants sport DuoTone accents to increase concealment in the wild. Both are priced at $149.

See the full article here…

https://www.guns.com/news/2017/07/30/scentlock-full-season-taktix

This lightweight, high tech car cover features NeverWet® super hydrophobic technology that actively repels moisture. This cover creates a superior hydrophobic barrier that moisture cannot penetrate through. Once moisture makes contact with the cover it will simply bead up and roll away. This material is also stain resistant and virtually self-cleaning, as dirt and debris will easily wash away. A GripRite elastic hem helps keep the cover secure to your vehicle, while built-in reinforced grommets keep the cover tied-down in windy weather conditions. A mesh storage bag is included so you can easily store the cover when it is not in use. The first of its kind, this covers offers superior outdoor vehicle protection. A 5 year warranty is included.

For more information, visit the following link:

https://www.budgecovers.com/rust-oleum-neverwet-car-cover?p=NW

“Within a year, we have been immensely successful in expanding our presence in North America through highly visible partnerships with Neverwet by Rust-Oleum, Quagga Accessories and the launch of apparel and outerwear. We also have made substantial additions to our domestic executive finance and marketing teams and increased brand awareness through TV commercials and magazine advertisements. Based on the strong foundation that we have built here so far, now is the right time to further expand our efforts to creating a sturdy base in Europe,” says John Pierce, President of BEARPAW.

Moving forward on building the company’s presence with existing partners across Scandinavia, Baltics, and throughout Central and Eastern Europe, new partners from various companies are being put into place to service markets of Western Europe for the Fall 2017 season.

“Our BEARPAW team has created a great stable of quality, comfortable, and stylish products and with new representatives in place, we look forward to bringing these products to more European consumers,” says Kevin McDonald, BEARPAW’s Vice President of International Sales.

Over the last 15 years, BEARPAW has introduced an extensive line of footwear, apparel and outerwear and is now available throughout the United States and will be in over 45 countries throughout the world.

See full article at this link:

https://www.prnewswire.com/news-releases/bearpaw-takes-a-major-step-toward-a-big-european-expansion-300438084.html

March is National Umbrella Month, and as snow gives way to rain for most of us by then (if not already), we will be very excited to be able to get outside again after a long winter! Don’t miss this opportunity to have a walking advertisement on an umbrella!

In 2017, umbrellas have become “high tech”. Here’s a look at what is new and trending in umbrellas for 2017:

NEVERWET Totes Brand Umbrella. This umbrella features a revolutionary water

repellency technology that makes the water roll right off the umbrella, keeping it 4 times drier! No more putting a wet umbrella on the car seat, or bringing a wet umbrella into the office.

https://www.totes.com/browse?Ntt=neverwet

Lifestyle footwear brand Bearpaw is offering an extra layer of protection against the elements. The Citrus Heights, Calif.-based company is collaborating with NeverWet by Rust-Oleum on an exclusive two-year partnership that will provide customers with damage protection from stains that include mud, cola, wine, grape juice and syrup. The treatment helps prevent discolorations and spotting.

Rust-Oleum is a leader in fabric protection, and NeverWet’s superhydrophobic crystal clear formula allows fabrics to breathe while keeping water away from the surface. The treatment also has self-cleaning properties that help dirt and debris rinse away easily.

Courtesy of brand.

https://bearpaw.com/women/boots/?_bc_fsnf=1&Features=NeverWet

“The Bearpaw brand’s success was not only established on the mission to provide consumers with stylish footwear, but it was also developed to offer the customers the best in comfort, quality, durability and functionality,” said Bearpaw president John Pierce. “This partnership with NeverWet will position our company as a leader in footwear technology in offering our customers new, innovative products.”

The collection retails from $49.99 to $99.99 and will be available in September through department stores, e-tailers and online.

For nearly a century, Rust-Oleum has been a leader in manufacturing innovative coatings across categories including small project paints, cleaners, primers, automotive, industrial and wood care.

https://footwearnews.com/2016/focus/womens/bearpaw-stain-protection-neverwet-rust-oleum-251077/

https://www.youtube.com/watch?v=QpIG4tYQDV4

This year, you saw on the show some amazing, life-changing inventions — from DIY socks that pause your Netflix while you sleep to standing school desks, to a bike that doubles as an environmentally-friendly washing machine, vending machines that sell cars and the NeverWet spray that can make virtually any piece of clothing completely waterproof. We received thousands of votes for each one, and now we are ready to have you choose the ultimate trend to rule them all — the Next Big Thing of 2016!

Vote in the poll below for your favorite invention and tell us why you think it should be crowned the bigger-than-big Next Big Thing of the year. As usual, we will feature the results from the poll and some of your comments on the show!

Cast your vote here…

https://www.channelone.com/feature/the-next-big-thing/

Who doesn’t love a good cardboard box fort? Me, me, I do! Hours of entertainment that comes at a zero dollar price tag? Yes, please. Because we live in New England and endure some looooong, cold winters, we’ve gotten pretty creative with our cardboard box fun on days when it’s too cold to go outside. But even now that the frigid temperatures, snow and ice are long forgotten, my daughter still loves to play in box forts. Box forts are a fun way to change things up in the backyard without dropping a hefty chunk of cash on a playhouse. Unfortunately, a few of our box creations have suffered a sad, soggy fate when left out overnight to sag and collapse after a heavy dew or a surprise rain shower.

Enter Rust-Oleum’s newest product. The moment I heard about Rust-Oleum NeverWet, I started imagining all of the things I wanted to waterproof. I won’t even go into the list of things I dreamed up — it’s long and slightly ridiculous. (Let’s just say my husband and I had an entire conversation about treating our brick walkway just to see if we could skip out on shoveling next winter.) Once I came back to reality, I realized that Rust-Oleum NeverWet might just be the product to save our summer cardboard box forts from a soggy fate.

Let me tell you, this stuff was crazy amazing. I did a test on a scrap piece of cardboard and could not believe how cool it was to see the water bead up and slide right off. This stuff is BANANAS.

Continued at…

https://www.diynetwork.com/made-and-remade/make-it/how-to-make-a-weatherproof-cardboard-box-fort

https://www.counterman.com/rust-oleum-introduces-neverwet-rain-repellent/

VERNON HILLS, Ill. — Rust-Oleum has introduced NeverWet Rain Repellent, a durable, hydrophophic water repellent that protects windshields and glass surfaces from some of nature’s worst elements, the company says. Once applied, NeverWet Rain Repellent improves driving visibility during poor weather conditions, the company says.

Rust-Oleum NeverWet Rain Repellent offers innovative technology that works to repel rain, mud and dirt from windshields. This advanced technology causes water to form nearly perfect spheres, which roll off surfaces.

“No more squinting through rain-drenched windows. Now you can watch water and mud fly right off your windshield,” said Sean Lavery, brand manager at Rust-Oleum.

Boasting superior longevity and durability, NeverWet Rain Repellent lasts twice as long and repels rain more effectively than traditional products. It is specially modified to withstand constant UV exposure and wiper blade abrasion. The easy-to-apply, haze-free formula is available in an 11 oz. spray bottle.

For best results, apply NeverWet Glass Cleaner with rain repelling properties prior to application to keep glass clean longer. This premium cleaner leaves surfaces completely streak-free while removing dirt and grime from glass. It’s ideal for all your car windows, glass shower doors, basement windows and any other glass surface you want to keep spotless. NeverWet Glass Cleaner is available in a 22 oz bottle.

Rust-Oleum® NeverWet™ Fabric DWR is a one-step, superhydrophobic, durable water-repelling treatment that has been designed to keep items dry longer. This crystal clear formula allows fabrics to breathe, while dramatically repelling water from the surface. NeverWet Fabric DWR preserves items against damaging moisture without changing the look or feel of the fabric.

• Easy one step application
• Crystal clear formula will not change the appearance, texture or breathability of the fabric
• Protects textiles from water damage
• Use on polyester, cotton, blends, leather, suede, nylon, wool, denim, velvet, satin, rayon, silk, canvas, and more
• Protect work boots, gloves, uniforms, patio furniture, vehicle interiors, curtains, boat covers, and much more

https://www.rustoleum.com/product-catalog/industrial-brands/neverwet/industrial-gallons/neverwet-dwr-fabric

Out-of-home advertising has one key problem in Seattle: rainy weather. Now, Publicis Seattle is promoting the city’s top music and arts festival, Bumbershoot, with creative that requires precipitation.

Publicis Seattle’s production team is using a two-part spray paint system — called NeverWet — that is virtually invisible when dry, and comes to the surface when touched by rain. The NeverWet product is a spray-on, clear coat that when painted on pavement seals the area underneath the paint. When the pavement around the application becomes wet, it makes the message pop out and become visible.

The agency marked city sidewalks and a 75′ x 20′ space directly under the Seattle Space Needle with this water-activated paint messaging technique. These white-blocked statements include “Bumbershoot. 3 Days That Make Up For The Other 362;” “Our Reward For Putting Up With Rainy Days Like These. Bumbershoot. Aug 30-Sept 1;” and “Seattle Has Two Seasons: Rain And Bumbershoot. Aug 30-Sept 1.”

“The objective behind the campaign was simple: Get people to think about the annual Labor Day music festival in a way that surprises and delights,” says Nelson Fortier, senior manager, marketing & development at Publicis Seattle. “We wanted to give the people of Seattle a little unexpected reminder of the goodness and fun that’s in store at the end of August. You see, Seattleites like to say that they look forward to summer all year long, because for the remainder of the year it’s likely raining. So we created a variety of messages that would speak to passersby only during these dreary times, reminding them that it gets better.” Still, this isn’t permanent artistry. After repeated exposure — typically two to three weeks of rain and sun — the product begins to break down and within another week or two, it’s completely gone. This means the signage will last right until the festival. “The benefit of this type of execution was that it was designed to degrade over time, leaving the message for only a few short weeks and then disappearing forever with no mess or residue… something the city cared greatly about,” says Fortier.  The campaign targets Bumbershoot fans and was created, designed and produced completely in-house. Although this project was designed specifically for Bumbershoot, Publicis executives say they have since discovered other innovative ways to leverage the Never-Wet product, and plan to announce these initiatives in the near future.

https://www.mediapost.com/publications/article/231330/in-seattle-rain-helps-promote-upcoming-bumbershoo.html

Also more info can be found at:

https://www.psfk.com/2014/08/bumbershoot-festival-seattle-neverwet-advertising-rain.html